---
title: "Campaigns and the ideas board"
description: "Label posts with campaigns, content pillars and tags, filter the calendar by them, and keep post ideas on a board until they are ready to schedule."
canonical: https://postdelegate.com/docs/campaigns
---

> ## Documentation index
> Fetch the complete PostDelegate documentation index at: https://postdelegate.com/llms.txt
> Use it to find every page before exploring further. Every docs page has a Markdown version at its URL plus `.md`.

# Campaigns and the ideas board

Label posts with campaigns, content pillars and tags, filter the calendar by them, and keep post ideas on a board until they are ready to schedule.

Open **Ideas** from the main menu. The page has two tabs: **Ideas board** for ideas that do not have a date or a channel yet, and **Campaigns & pillars** for the labels you put on posts and ideas.

## Campaigns, pillars and tags

There are three kinds of label:

| Kind | Use it for |
| --- | --- |
| **Campaigns** | Time-boxed pushes, like a launch or a seasonal sale. |
| **Content pillars** | The recurring themes you post about, like tips, behind the scenes or customer stories. |
| **Tags** | Any other label for your posts. |

### Create one

1. Open **Ideas**, then the **Campaigns & pillars** tab.
2. Choose **Add** in the Campaigns, Content pillars or Tags list.
3. Pick the **Type**, enter a **Name** and pick a **Colour**. You can type a hex colour, like `#7357FF`.
4. Add a **Description** if you like, then choose **Save**.

Use **Edit** to change a label later. Deleting one keeps the content of posts and ideas, but they lose the label.

### Use them

- **On posts.** Add a campaign, pillar or tag from the tags in the composer. Its colour shows on the calendar cards.
- **On ideas.** Pick one in the idea's **Campaign, pillar or tag** field.
- **Filter the calendar.** Choose **Filter by campaign or tag** on the calendar and pick from **Campaigns and tags**. The calendar's **Filters** menu lists them next to your channels.
- **Compare results.** The **By tag or campaign** insight in [Analytics](https://postdelegate.com/docs/analytics.md#insights) shows how each label's posts did.
- **Bulk import.** A CSV file can set labels in its `tags` column. See [Bulk import from CSV](https://postdelegate.com/docs/bulk-import.md#tags).

## The ideas board

The board keeps post ideas in one place before they have a date or a channel. It has three columns:

| Column | What goes here |
| --- | --- |
| **Ideas** | New ideas. |
| **Drafting** | Ideas you are working on. |
| **Used** | Ideas you turned into posts. |

### Add an idea

Choose **New idea**, or the add button at the top of the Ideas or Drafting column. Fill in:

- **Title**, required, up to 200 characters.
- **Notes**: a draft, links or angles to try. The notes become the post text.
- **Media**: up to 10 files from your media library.
- **Campaign, pillar or tag**.

Then choose **Add idea**.

### Move ideas along

Drag an idea to another column, or use its **Move to** menu. Use the board's campaign filter, **All campaigns and tags**, to show only the ideas with one label.

### Turn an idea into a post

Choose **Use in a post** on an idea. The composer opens with the idea's notes as the text and its media attached, at the next free time slot. Pick the channels, adjust the post and save it. Once the post is saved, the idea moves to **Used**.

You need at least one connected channel to turn ideas into posts.

### Edit or delete

Choose an idea's title to edit it. Choose **Delete idea** to remove it. Deleting an idea does not touch posts made from it.